We want to focus on what we do best - sourcing and faceting gems and allow jewelers to do what they are best at - designing and marketing jewelry. We sell strictly to a network of dedicated professional jewelers and have no desire to go after our customers' clients.
We believe it is the most efficient and mutually beneficial way for everyone involved. Over the years, it has allowed us to get to know our customers through repeated business and build long-term relationships by nurturing trust and shared understanding. We value these relationships highly.